Microsoft has tracked an interesting trend - January in the search engine Bing has a peak queries related to sports. After the beginning of the year the number of such searches begins to fall. Therefore, Microsoft decided to help its users in an effort to get in shape and implemented a new voice assistant Cortana fitness function.
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Now, if you regularly visit a gym or go to an aerobics class, Cortana will notice it and will ask you to give the place its name. In the future, an assistant will help you to stick to the schedule of trainings.
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For example, if you train on certain days of the week, Cortana will remind you in the morning that today is the day workout and what you need to bring your form. Clicking on the notification will send you an application in Health & Fitness, where you'll find a variety of workout options. And if you for some reason miss your workout, Cortana will ask you to move it by running calendar and find in it a good day.
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Thus, Microsoft is making its voice assistant increasingly personalized.