The results of research conducted by ecoATM shown that users are very loyal to smartphones iPhone, owned at the moment. When asked about what would make them buy a new Samsung Galaxy S6, 26% of respondents said that nothing can get them replaced at the new flagship smartphone from Samsung.
22% said that the lower cost of Galaxy S6 could encourage them to change their existing phone for this model. According to all of the same study, 24% of smartphone users from Apple would have changed their device Galaxy S6 only if they were offered a free exchange, while 16% would be willing to buy it at a lower price. 21% agreed to exchange their device model from Samsung if it can provide the user with a longer battery life.
18% would produce exchange for a device with a larger display, and 3% would go for it, seeing their idol enjoys the same smartphone. By the way, 16% of iPhone users said that under no circumstances will not change our commitment to the brand.
So what prevents iPhone users to buy another phone model? A quarter of respondents do not want to change the phone, just because their friends and relatives are also devices from Apple. 21% of respondents said that the iPhone has more features, and 19% are ardent fans of the company and acquire only the products Apple.
In response to a question about when the respondents are planning to upgrade their devices, 38% of users responded that await expiration of the biennial contract with the service provider, 23% wait until break their current phones, 16% would buy a new smartphone for 6 months after its launch, and 13% will wait about a month. 6% plan to buy a smartphone in the first day of sales, and 4% have already made pre-order the new model.
